Toniebox 2
Creating the Tonieverse
2025
Brand Design
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Toniebox 2
Creating the Tonieverse
2025
Brand Design
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Toniebox 2
Creating the Tonieverse
Brand Design
Toniebox 2
Creating the Tonieverse
2025
Brand Design
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Expanding Play
I based the visual storytelling on the idea of expansion, driven by the new play possibilities introduced through playsets. The visuals communicate a growing, playful world that extends beyond the product, emphasizing exploration and discovery.
Expanding Play
I based the visual storytelling on the idea of expansion, driven by the new play possibilities introduced through playsets. The visuals communicate a growing, playful world that extends beyond the product, emphasizing exploration and discovery.
Expanding Play
I based the visual storytelling on the idea of expansion, driven by the new play possibilities introduced through playsets. The visuals communicate a growing, playful world that extends beyond the product, emphasizing exploration and discovery.
Expanding Play
I based the visual storytelling on the idea of expansion, driven by the new play possibilities introduced through playsets. The visuals communicate a growing, playful world that extends beyond the product, emphasizing exploration and discovery.
Clarity and Playfulness
I combined clear, graphical visuals with playful elements to express both the logic behind the games and the product’s fun character. The result balances clarity and engagement, making the system easy to understand while remaining playful.
Clarity and Playfulness
I combined clear, graphical visuals with playful elements to express both the logic behind the games and the product’s fun character. The result balances clarity and engagement, making the system easy to understand while remaining playful.
Clarity and Playfulness
I combined clear, graphical visuals with playful elements to express both the logic behind the games and the product’s fun character. The result balances clarity and engagement, making the system easy to understand while remaining playful.
Clarity and Playfulness
I combined clear, graphical visuals with playful elements to express both the logic behind the games and the product’s fun character. The result balances clarity and engagement, making the system easy to understand while remaining playful.
Other Projects
Other Projects
There's more where this came from.
There's more where this came from.
Project Brief
Developing an interaction concept that redefines play by expanding the Toniebox experience beyond audio. The goal is to engage kids through adventure, creativity, and open-ended exploration. With game-like use cases such as “Explore” and “Choose Your Own Adventure,” the Toniebox evolves into a screen free analogue gaming console that offers limitless opportunities for imaginative play.
Project Brief
Developing an interaction concept that redefines play by expanding the Toniebox experience beyond audio. The goal is to engage kids through adventure, creativity, and open-ended exploration. With game-like use cases such as “Explore” and “Choose Your Own Adventure,” the Toniebox evolves into a screen free analogue gaming console that offers limitless opportunities for imaginative play.
Project Brief
Developing an interaction concept that redefines play by expanding the Toniebox experience beyond audio. The goal is to engage kids through adventure, creativity, and open-ended exploration. With game-like use cases such as “Explore” and “Choose Your Own Adventure,” the Toniebox evolves into a screen free analogue gaming console that offers limitless opportunities for imaginative play.
Visual Direction
I developed the concept of a “Tonieverse” as an expanded ecosystem around the Toniebox. The visual direction translates this idea into a playful and vibrant world, emphasizing growth, interaction, and a sense of exploration beyond the core product.
Visual Direction
I developed the concept of a “Tonieverse” as an expanded ecosystem around the Toniebox. The visual direction translates this idea into a playful and vibrant world, emphasizing growth, interaction, and a sense of exploration beyond the core product.
Visual Direction
I developed the concept of a “Tonieverse” as an expanded ecosystem around the Toniebox. The visual direction translates this idea into a playful and vibrant world, emphasizing growth, interaction, and a sense of exploration beyond the core product.
Takeaways
This project sat between UX and Industrial Design, focusing on interaction within a physical product. I explored how visual language can shape the experience, developing a look and feel with a subtle Pixar-like charm to support emotional connection and clarity.
Takeaways
This project sat between UX and Industrial Design, focusing on interaction within a physical product. I explored how visual language can shape the experience, developing a look and feel with a subtle Pixar-like charm to support emotional connection and clarity.
Takeaways
This project sat between UX and Industrial Design, focusing on interaction within a physical product. I explored how visual language can shape the experience, developing a look and feel with a subtle Pixar-like charm to support emotional connection and clarity.
My Contribution
My Contribution
My Contribution
Credits
Project Lead: Linda Nitsch Animation (controller block-out): Akshat Sha Visuals & UX Support: Alexej Kaspor
Credits
Project Lead: Linda Nitsch Animation (controller block-out): Akshat Sha Visuals & UX Support: Alexej Kaspor
Credits
Project Lead: Linda Nitsch Animation (controller block-out): Akshat Sha Visuals & UX Support: Alexej Kaspor
Let's talk
Drop me a lineº
MADE WITH CARE AND PLENTY OF COFFEE
2025 Alexej Kaspor
Let's talk Drop me a lineº
MADE WITH CARE AND PLENTY OF COFFEE
2025 Alexej Kaspor