Toniebox 2

Thinking outside the Box

2025

Brand Design

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Toniebox 2

Thinking outside the Box

2025

Brand Design

text

Toniebox 2

Thinking outside the Box

Brand Design

Toniebox 2

Thinking outside the Box

2025

Brand Design

text

Project Brief

Developing an interaction concept that redefines play by expanding the Toniebox experience beyond audio. The goal is to engage kids through adventure, creativity, and open-ended exploration. With game-like use cases such as “Explore” and “Choose Your Own Adventure,” the Toniebox evolves into a screen free analogue gaming console that offers limitless opportunities for imaginative play.

Project Brief

Developing an interaction concept that redefines play by expanding the Toniebox experience beyond audio. The goal is to engage kids through adventure, creativity, and open-ended exploration. With game-like use cases such as “Explore” and “Choose Your Own Adventure,” the Toniebox evolves into a screen free analogue gaming console that offers limitless opportunities for imaginative play.

Takeaways

This project sat between UX and Industrial Design, focusing on interaction within a physical product. I explored how visual language can shape the experience, developing a look and feel with a subtle Pixar-like charm to support emotional connection and clarity.

Takeaways

This project sat between UX and Industrial Design, focusing on interaction within a physical product. I explored how visual language can shape the experience, developing a look and feel with a subtle Pixar-like charm to support emotional connection and clarity.

My Contribution
My Contribution
Credits

Project Lead: Linda Nitsch Animation (controller block-out): Akshat Sha Visuals & UX Support: Alexej Kaspor

Credits

Project Lead: Linda Nitsch Animation (controller block-out): Akshat Sha Visuals & UX Support: Alexej Kaspor

MADE WITH CARE AND PLENTY OF COFFEE

2025 Alexej Kaspor

MADE WITH CARE AND PLENTY OF COFFEE

2025 Alexej Kaspor