My stance on design
I don't think we ever engage with a product itself. We engage with its image, the abstraction that stands in for it. That abstraction is what I design. My work isn't about selling the product. It's about revealing what goes into designing it, and letting that process become the image people actually encounter. A thing's appearance depends on its narrative value, and use value is part of that narrative, but never the whole of it.
That image isn't fixed, it unfolds over time, which is why CGI and UI stop being separate disciplines to me. The split between them is a production distinction, not a design one. Both are tools for building the same unfolding image: CGI gives me control over light, material, and atmosphere; UI gives me control over rhythm, hierarchy, and interaction.
