Artifact LVL 1

An Artifact Has Been Found

2023

Brand Design

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Artifact LVL 1

An Artifact Has Been Found

2023

Brand Design

text

Artifact LVL 1

An Artifact Has Been Found

Brand Design

Artifact LVL 1

An Artifact Has Been Found

2023

Brand Design

text

An Object Discovered

I executed the visual direction as a found object, placing a clean, almost sci-fi artifact within a raw, natural environment. The contrast highlights its precision and amplifies the sense of discovery.

An Object Discovered

I executed the visual direction as a found object, placing a clean, almost sci-fi artifact within a raw, natural environment. The contrast highlights its precision and amplifies the sense of discovery.

An Object Discovered

I executed the visual direction as a found object, placing a clean, almost sci-fi artifact within a raw, natural environment. The contrast highlights its precision and amplifies the sense of discovery.

An Object Discovered

I executed the visual direction as a found object, placing a clean, almost sci-fi artifact within a raw, natural environment. The contrast highlights its precision and amplifies the sense of discovery.

Material and Mechanism

I translated the product’s layout and removable feet into a clear visual composition, highlighting both structure and functionality. The material treatment emphasizes the aluminium’s weight and tactility, giving it a grounded and almost touchable presence.

Material and Mechanism

I translated the product’s layout and removable feet into a clear visual composition, highlighting both structure and functionality. The material treatment emphasizes the aluminium’s weight and tactility, giving it a grounded and almost touchable presence.

Material and Mechanism

I translated the product’s layout and removable feet into a clear visual composition, highlighting both structure and functionality. The material treatment emphasizes the aluminium’s weight and tactility, giving it a grounded and almost touchable presence.

Material and Mechanism

I translated the product’s layout and removable feet into a clear visual composition, highlighting both structure and functionality. The material treatment emphasizes the aluminium’s weight and tactility, giving it a grounded and almost touchable presence.

An Engineered Visual Language

I developed the graphic design as a structured visual system to define a clear direction across the project. Geometric rules, typography, and layouts were used to create an unfamiliar, almost alien identity while maintaining clarity and coherence.

An Engineered Visual Language

I developed the graphic design as a structured visual system to define a clear direction across the project. Geometric rules, typography, and layouts were used to create an unfamiliar, almost alien identity while maintaining clarity and coherence.

An Engineered Visual Language

I developed the graphic design as a structured visual system to define a clear direction across the project. Geometric rules, typography, and layouts were used to create an unfamiliar, almost alien identity while maintaining clarity and coherence.

An Engineered Visual Language

I developed the graphic design as a structured visual system to define a clear direction across the project. Geometric rules, typography, and layouts were used to create an unfamiliar, almost alien identity while maintaining clarity and coherence.

Project Brief

Artifact explores how a new premium keyboard brand can be built holistically from day one. In collaboration with an OEM manufacturer entering the high-end keyboard market, the project combined product, brand, and digital experience into a single development process. At Noto, we defined the product vision, brand language, packaging experience, and online presence — creating a cohesive premium offering aligned with high-quality manufacturing.

Project Brief

Artifact explores how a new premium keyboard brand can be built holistically from day one. In collaboration with an OEM manufacturer entering the high-end keyboard market, the project combined product, brand, and digital experience into a single development process. At Noto, we defined the product vision, brand language, packaging experience, and online presence — creating a cohesive premium offering aligned with high-quality manufacturing.

Project Brief

Artifact explores how a new premium keyboard brand can be built holistically from day one. In collaboration with an OEM manufacturer entering the high-end keyboard market, the project combined product, brand, and digital experience into a single development process. At Noto, we defined the product vision, brand language, packaging experience, and online presence — creating a cohesive premium offering aligned with high-quality manufacturing.

Visual Direction

I analysed the market to understand the visual landscape and audience expectations, then defined a distinct visual language for the brand. Drawing inspiration from the aesthetic and atmosphere of Death Stranding, the direction focuses on immersion, materiality, and subtle tension, creating a visual identity that resonates with the target audience.

Visual Direction

I analysed the market to understand the visual landscape and audience expectations, then defined a distinct visual language for the brand. Drawing inspiration from the aesthetic and atmosphere of Death Stranding, the direction focuses on immersion, materiality, and subtle tension, creating a visual identity that resonates with the target audience.

Visual Direction

I analysed the market to understand the visual landscape and audience expectations, then defined a distinct visual language for the brand. Drawing inspiration from the aesthetic and atmosphere of Death Stranding, the direction focuses on immersion, materiality, and subtle tension, creating a visual identity that resonates with the target audience.

Takeaways

This project reinforced that product visualisation is most effective when developed alongside the brand. I worked across product imagery and brand design simultaneously shaping graphics, defining the visual language, and developing a custom typeface for Artifact to ensure a coherent premium expression.

Takeaways

This project reinforced that product visualisation is most effective when developed alongside the brand. I worked across product imagery and brand design simultaneously shaping graphics, defining the visual language, and developing a custom typeface for Artifact to ensure a coherent premium expression.

Takeaways

This project reinforced that product visualisation is most effective when developed alongside the brand. I worked across product imagery and brand design simultaneously shaping graphics, defining the visual language, and developing a custom typeface for Artifact to ensure a coherent premium expression.

My Contribution
My Contribution
My Contribution
Credits

Lead Designer: Julian Sommer Animation: Akshat Sha CGI Supervision, Graphics & Renderings: Alexej Kaspor

Credits

Lead Designer: Julian Sommer Animation: Akshat Sha CGI Supervision, Graphics & Renderings: Alexej Kaspor

Credits

Lead Designer: Julian Sommer Animation: Akshat Sha CGI Supervision, Graphics & Renderings: Alexej Kaspor

MADE WITH CARE AND PLENTY OF COFFEE

2025 Alexej Kaspor

MADE WITH CARE AND PLENTY OF COFFEE

2025 Alexej Kaspor